With 10+ years of digital marketing experience, Melissa was a part of the first social campaigns for H&M, Waldorf Astoria Hotels & Resorts and Heineken. With this agency experience, she left NYC and moved to the West Coast.
In Los Angeles, Melissa was quickly recognized as top 30 under 30 in Entertainment Magazine for her work successfully launching over 15 Documentary & Feature Film marketing campaigns in one year.
From there, Melissa went into freelance to explore creative projects from branding, 360 digital marketing campaigns, content producing to a pursuit of travel and passion projects.In 2017 she landed her first TV sale, earned her first Producer credit with the launch of an 8 episode series on RedBullTV in partnership with IMG/WME Worldwide. called; The Break Boys.
Her digital marketing agency generated millions of dollars in brand revenue and reached over 3 billion people through combined nano, mico + maco influencer collaborations for a range of boutiques to corporate brands such as YouTube, Bravo, Four Season, Oliver & Rain, Rodeo Drive, me.n.u kids and many more.
With the shift in the every changing digital landscape, Melissa jumped into TikTok marketing in 2019 to help brands increase their overall digital currency. In 2020, she co-founded Digital New Age, new age digital marketing agency focused entirely on the new social video app, TikTok with Noriko Roy. The agencies first campaign has successfully placed their client on the top search within the app, garnered 1.3+ million views in less than 30 days and increased overall online sales by over 30%. Digital New Age was recently featured in INC.COM, How to Get Your Business Started on TikTok
Fun FactsMelissa has traveled to more than 20 countries across the globe.
During a Summer holiday in London, she shot the still photos for THE KOOKS on set of their new music video, Broken Vows.
Melissa is an alumni at the University of Hawaii at Manoa.